Do you know what's most important to YOU? Not to your parents, your friends, or your coworkers, but to you.
Do you know—at your core—what you stand for?
Hi, I’m Scott Jeffrey, author, business coach and founder of CEOsage, a transformational leadership agency.
I’ve been coaching entrepreneurs for over two decades. Helping my clients discover their personal values, as well as their business’s values, is always part of our work together.
These values help to define the behaviors and code of conduct the client wants to adhere to, and make future decision making clearer.
I published a version of my values discovery process and a supplemental values list in early 2017.
Since then, these guides have attracted over 500,000 readers. And they’re read by thousands of new readers each week.
Everyone can intuit that they have a person inside of them that can think, feel, and act in alignment with our ideals.
Yet somehow, something often manages to get in the way ...
See if any of these signs sound familiar:
Even though the above problems are often attributed to different causes, they are all clear signs that you're living in conflict with your values.
And the reality is that most of us can identify with these issues to varying degrees. Thankfully, there's a simple solution for all of this ...
According to Aspen Institute American Values Survey, in the U.S. alone, values are on a sharper decline.
7 in 10 people believe values are getting worse in America.
The unspoken values of modern culture are image, money, power, success, and sex. While these values may be part of our nature, they don’t define who we are.
These inherited values tend to pull us away from our higher selves like a strong magnet. They don't uplift us as individuals and inspire us to grow.
And so a growing number of us are waking up to the realization that values can be powerful guides to your decisions, attitudes, behaviors, and actions.
More and more of us are taking matters into our own hands. And defining our values is part of this awakening.
The reality is that most people don't know how important values are.
But even if you figure this out, it can be challenging to limit your primary values to only a few. I mean, how do you narrow your values down to the real 3 that matter to you?
After all, there are hundreds of values to choose from.
How do you know you're selecting your true values and not someone else's?
Then, let's say you work this part out.
How do you live your values and make them stick?
How can you be sure you're aligned with them? How do you set priorities?
To unleash the true power of values, you can't just know what they are, you need a way of integrating them into your daily life.
Most people can intuit that values are important. But even when you know values are important, discovering your own isn't necessarily straightforward.
Many people never complete the process and over 70% of those I’ve surveyed wonder if they’ve completed the process correctly and selected the right values for them.
It’s understandable. Few of us have any context for knowing our unique values, and most of us are disconnected from them.
After sending out surveys to thousands of subscribers who went through my 7-step process, the biggest problem readers reported is self-honesty.
That is, how do you know what’s really most important to you versus what you think it should be?
Then, the second challenge is actually narrowing the list to a select few that you can work with.
In fact, it’s during the selection stage that many people abandon the discovery process entirely.
Finally discover your real values and integrate them into your daily behavior so you can live by your personal standards
And so I’ve developed a new online course that walks you step-by-step through a proven values discovery and integration process.
This video course is guaranteed to help you discover your true values. (If it doesn't, simply contact me and we'll issue a full refund.)
The Ultimate Core Values Workshop has two main parts with 17 concise modules.
Part 1 follows a similar (but more refined) version of the 7-step process. I'll walk you through the process step-by-step:
Lesson 1 primes you for the exercise
This module gets in the right mindset
I walk you step-by-step through 4 processes
Group your brainstorm into segments
Find the central themes of each group
Select your top 5 - 7 values
Give your values texture and meaning
Make sure they are internally consistent
Part 2 is the section I’m most excited about for you.
It’s one thing to determine your core values. However, like many processes (vision, mission, purpose, etc), there’s often an initial sense of achievement before letting the information slip out of your mind.
How do you stay true to your values?
Many individuals (and businesses) might define their core values (think Enron), but how many actually live them?
And so, Part 2 outlines a process you can use to integrate your core values into who you are—to make them a part of how you show up in the world each day. THIS is what gives values their true power.
Signs that you're on the right track
A quick values assessment
Map your values to find interconnections
Select the behaviors related to each value
Link these key behaviors to other values
Now you can select your top 3 values
Your weekly action plan for values integration
Continually assessing your behavior and results
By the end of this Values Integration Process, your values won’t be a mere collection of words; they will be a living, breathing behavioral guideposts that are an integral part of how you live each day.
When you know your values, you can:
Knowing your values is like having a personal North Star guiding you to your best self.
Q: "What if I fall behind?"
No worries. Each lesson is easy to follow with text, images and action steps (when relevant).
You also have lifetime access to this online workshop so you can take a break from the material if you're out of town or really busy for a few days. The course will be there when you're ready.
Q: "What is the format of this course?"
The Core Values Workshop is an online course with individual modules. Each module comes with a video component with slides that walks you step-by-step through the values discovery and integration processes. Additional written guidance and resources are included as well.
Q: "Who is this course for?"
This course is designed for anyone interested in their personal development and self-actualization, or spiritual growth. Knowing your values is an integral component of development self-leadership and personal mastery.
If you're interested in developing more emotional intelligence and self-leadership, the information in this course will support you.
Q: "How long will it take to complete this workshop?"
This online workshop is designed for busy professionals. How long it takes to complete this course is entirely up to you. While you can go through all of the material within a few hours, it generally takes at least a few days (if not weeks) to reflect on the exercises before coming to any definitive conclusions about your values. Within one week, you can complete the entire course.
Q: "What if I try this course and I find it’s not for me?"
If you have any questions or concerns about the course, please contact me. I'm here to help!
"I would recommend this course to anyone!"
The main reason I chose to sign up for the Core Values Workshop was Scott's track record of distilling heady concepts into manageable chunks of actionable information. Now that I know my top 3 values I can identify if my goals, behaviors, and actions are consistent with my values. And now that I know what specific behaviors support my values I can install habits and specific actions that lead to behaviors in line with my values. Don't hesitate to take this course. If you are too busy, you have a clarity problem, not a time problem.
Producer, American Idol
"Now I have a clear roadmap of what I can do"
I enrolled in this course because I wanted to see if I could discover something new about myself. And I did―turns out, one of my top values is 'wonder'. Knowing my values now gives me a compass and concrete actions to take to live in alignment with my heart. I am constantly on the search for how to be more my Self and now I have a clear roadmap of what I can do to get there. It's about action―not just knowing. I would recommend this course to anyone interested in living a life of integrity and who wants to be in control of their behavior.
Owner of writepublishgrow.com
"Gives me a framework for managing my time."
As a freelance writer and a mum, I recognized that I needed to take some time to understand myself and my values so these could be reflected in my behaviors for me to be fulfilled materially and spiritually and set a good example for my daughter and attract the right opportunities to grow my professional writing practice. Where Scott’s Core Values Workshop exceeded expectation is that he offers tools to integrate these values into life as key behaviors. Having my core values and key behaviors gives me a framework for managing my time. I now know what to say “no” to in order to say yes to the things that are essential for my fulfillment.
"Clear, simple, and very worthwhile."
This course works! Before enrolling in this course, I wasn’t clear about my values or actively bringing them into my daily behavior. Now that I’ve clarified my values, I have a reference point and pillars to support my authentic expression. The integration process helps me see the various ways I act that are not aligned with my values.
"I would recommend this course to all my friends."
I had absolutely no idea what my values were before taking this course. So , I believe my feelings and behavior were misguided because I didn’t know my values. I enrolled in this course because I wanted to discover my core values. Now that I know my values, I feel like I have a better sense of direction in life. That’s going to help me be successful in achieving my goals. I would recommend this course to all my friends and family. I love how short and concise the videos are!“
If you have any questions or concerns about the course, please contact me. I'm here to help!