Discover What You Truly Stand—and Live It!

I’ve been coaching entrepreneurs for over two decades. Helping my clients discover their personal values, as well as their business’s values, is always part of our work together.

These values help to define the behaviors and code of conduct the client wants to adhere to, and make future decision making clearer.

I published a version of my values discovery process and a supplemental values list in early 2017.

Since then, these guides have attracted over 1.5 million readers. And they’re read by thousands of new readers each week.

Everyone can intuit that they have a person inside of them that can think, feel, and act in alignment with our ideals.

Yet somehow, something often manages to get in the way ...

Four signs you're living outside your values

See if any of these signs sound familiar:

Even though the above problems are often attributed to different causes, they are all clear signs that you're living in conflict with your values.

And the reality is that most of us can identify with these issues to varying degrees. Thankfully, there's a simple solution for all of this ...

Why do values even matter?

According to Aspen Institute American Values Survey, in the U.S. alone, values are on a sharper decline.

7 in 10 people believe values are getting worse in America. 

The unspoken values of modern culture are image, money, power, success, and sex. While these values may be part of our nature, they don’t define who we are.

These inherited values tend to pull us away from our higher selves like a strong magnet. They don't uplift us as individuals and inspire us to grow.

And so a growing number of us are waking up to the realization that values can be powerful guides to your decisions, attitudes, behaviors, and actions.

More and more of us are taking matters into our own hands. And defining our values is part of this awakening.

Then why doesn't everyone live by personal values?

The reality is that most people don't know how important values are.

But even if you figure this out, it can be challenging to limit your primary values to only a few. I mean, how do you narrow your values down to the real 3 that matter to you?

After all, there are hundreds of values to choose from.

How do you know you're selecting your true values and not someone else's?

Then, let's say you work this part out.

Now what?

How do you live your values and make them stick?

How can you be sure you're aligned with them? How do you set priorities?

To unleash the true power of values, you can't just know what they are, you need a way of integrating them into your daily life.

The #1 challenge people face when they try to determine their values

Most people can intuit that values are important. But even when you know values are important, discovering your own isn't necessarily straightforward.

Many people never complete the process and over 70% of those I’ve surveyed wonder if they’ve completed the process correctly and selected the right values for them.

It’s understandable. Few of us have any context for knowing our unique values, and most of us are disconnected from them.

After sending out surveys to thousands of subscribers who went through my 7-step process, the biggest problem readers reported is self-honesty.

That is, how do you know what’s really most important to you versus what you think it should be?

Then, the second challenge is actually narrowing the list to a select few that you can work with.

In fact, it’s during the selection stage that many people abandon the discovery process entirely.

Introducing the ultimate...

Finally discover your real values and integrate them into your daily behavior so you can live by your personal standards

And so I’ve developed a new online course that walks you step-by-step through a proven values discovery and integration process.

This video course is guaranteed to help you discover your true values. (If it doesn't, simply contact me and we'll issue a full refund.)

The Ultimate Core Values Workshop has two main parts with 17 concise modules.

Here's a peek inside Part 1 ...

Part 1 follows a similar (but more refined) version of the 7-step process. I'll walk you through the process step-by-step:

But the greatest power of values is how they can help change your behaviors

Part 2 is the section I’m most excited about for you.

It’s one thing to determine your core values. However, like many processes (vision, mission, purpose, etc), there’s often an initial sense of achievement before letting the information slip out of your mind.

How do you stay true to your values?

Many individuals (and businesses) might define their core values (think Enron), but how many actually live them?

And so, Part 2 outlines a process you can use to integrate your core values into who you are—to make them a part of how you show up in the world each day. THIS is what gives values their true power.

And here's what's inside Part 2 ...

By the end of this Values Integration Process, your values won’t be a mere collection of words; they will be a living, breathing behavioral guideposts that are an integral part of how you live each day.