Fear versus Caution

by Scott Jeffrey

Is fear crippling your business?

Fear is a primal emotion associated with a low level of consciousness. Some people think fear is an important part of our survival. It’s not. Caution is what’s important. Caution and fear are not the same. We survive in spite of fear, not because of it.

Fear shuts down our executive function—our ability to think and make decisions. Fear causes paralysis, kills creativity, and limits our growth.

People who operate from fear are unhappy. Businesses that operate from fear may survive, but they never thrive.

Caution means that you’re aware of potential pitfalls and take precautions when necessary. It keeps us alert.

Caution doesn’t tangle us up in a web of emotions like fear does. It doesn’t hinder our ability to stay relaxed and focused.

We can be cautious and still think and act with reason and accountability.

Fear can be pervasive within any person or business. When fear becomes our default position to act, think, talk, and make decisions, we are debilitated.

Caution is used only when needed, like after a fruitful brainstorm where many ideas are created.

Caution helps Black Hat your ideas, searching for the potential pitfalls you missed in the idea generation stage of the creative process.

In fear, creative ideas are rarely discovered.

Let go of fear and utilize caution when appropriate. The benefits you’ll reap are beyond measure.

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