What motivates you? What drives you to get out of bed and do what you do each day?
If you’re working on a big creative project, why are you doing it?
If you exercise, what are the reasons you tell yourself? To stay fit? To look good?
If you’re an entrepreneur, why are you investing so much time building your business?
Yes, money is one answer, but unless you don’t have enough food to eat and a roof over your head, it’s not the main one.
In today’s guide, we’ll explore some of the profound insights from master psychologist Abraham Maslow. Our goal is to understand the hidden drivers behind our behavior. This knowledge is instructive and insightful for personal development. (And if you’re an entrepreneur, it can help you better understand, attract, and serve your customers too.)
Let’s dive in…