Where is your Purple Crayon? By Scott Jeffrey
Conscious of it or not, you’re creating the world around you—for better or worse. You create through your everyday thought process, your continual line of questions, and your habitual and spontaneous actions.
The classic children’s book Harold and the Purple Crayon by Crockett Johnson illustrates a young boy’s imaginative adventure fashioned with a purple crayon. If Harold wants to hike through the woods, he draws a tree; if he gets hungry, he draws a picnic.
Adults generally don’t like to create like Harold. Through social programming that begins early on in our development, we learn that life’s a struggle. Complain about it or just put up with it because there’s nothing you can do about it.
But then there are those who defy “conventional” wisdom.
- Richard Branson infuses his own adventuresome personality to help build a worldwide multi-billion dollar conglomerate under the Virgin brand.
- Tiger Woods redefines what’s possible on a golf course and inspires a new generation of golfers.
- Oprah Winfrey transforms trash-talk television into something uplifting and life affirming, amassing millions of loyal followers.
- Steve Jobs is so creative with his Purple Crayon that he seems to know what we’re going to want before we do—and Apple creates a new digital music space that dominates the category.
Most of us neglect our innate ability to create, build, and transform the world. Reclaim your Purple Crayon right now.