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	<title>Scott Jeffrey &#187; southwest airlines</title>
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		<title>The Art of Playful Defiance</title>
		<link>http://scottjeffrey.com/2009/07/art-of-playful-defiance/</link>
		<comments>http://scottjeffrey.com/2009/07/art-of-playful-defiance/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 11:00:32 +0000</pubDate>
		<dc:creator>Scott Jeffrey</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Herb Kelleher]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[southwest airlines]]></category>
		<category><![CDATA[Tony Hsieh]]></category>

		<guid isPermaLink="false">http://scottjeffrey.com/?p=866</guid>
		<description><![CDATA[Master the art of Playful Defiance and reap the benefits. Playful Defiance is the ability to go against the status quo and have fun in the process. The Journey requires you to propel yourself from the norm and rise to a place of boundless joy and possibility. Playful Defiance is a “bring it on” mentality [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p>Master the art of Playful Defiance and reap the benefits. Playful Defiance is the ability to go against the status quo and have fun in the process. The Journey requires you to propel yourself from the norm and rise to a place of boundless joy and possibility.</p>
<p>Playful Defiance is a “bring it on” mentality that leads you to take action when others close the door on opportunity. This mindset helps breed solutions and triggers actions toward what you want. With Playful Defiance, you compete for the love of the adventure.</p>
<p>In business, Playful Defiance calls for you to find strategies to generate greater results, defying the standards of your industry. Tony Hsieh’s <a title="Zappos' website" href="http://www.zappos.com/">Zappos</a> playfully defies conventional wisdom about customer service for online businesses empowering their representatives to build relationships with their customers without a script. Herb Kelleher’s <a title="Southwest Airlines Cult Brand Profile" href="http://www.cult-branding.com/cbprofiles/southwest-airlines-cult-brand-profile.html">Southwest Airlines</a> playfully defies how airline attendants are supposed to act and behave, bringing a feeling of heart to airline travel.</p>
<p>When someone says, “It can’t be done,” hear your <a title="Your Call to Adventure" href="http://scottjeffrey.com/2009/05/your-call-to-adventure/">Call to Adventure</a>. Roll up your sleeves, put a big smile on your face and dive in.</p>
<p>Adults can’t be playful, right? That’s for kids. Adults are supposed to be serious. It’s just not proper to act otherwise, or is it? As we enter adolescence, we’re taught to “behave” and “act your age.” Who dictates how your age should act? And is this behavior always conducive to achieving fulfillment in your life and growing your business?</p>
<p>Perhaps it’s time to make a change: Stop acting your age and start having fun. Don’t just be playful on the weekends or once in a while; be playfully defiant in your work, in your relationships and in everything you do.</p>
<p>Anyone can learn to break the rules, but only a true master can laugh and play along the way.</p>
<p>Adopt the mindset of Playful Defiance and live an extraordinary adventure!</p>
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		<title>The Freedom to Fail</title>
		<link>http://scottjeffrey.com/2009/04/the-freedom-to-fail/</link>
		<comments>http://scottjeffrey.com/2009/04/the-freedom-to-fail/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 22:48:42 +0000</pubDate>
		<dc:creator>Scott Jeffrey</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[maslow]]></category>
		<category><![CDATA[southwest airlines]]></category>

		<guid isPermaLink="false">http://scottjeffrey.wordpress.com/?p=264</guid>
		<description><![CDATA[Failure is a necessary aspect of invention (just ask Thomas Edison), but the fear of failure blocks the creative impulse. If employees are afraid of making mistakes, you can be sure that creativity will be stifled. In a fearful state, the brain toggles to the more primitive limbic system (responsible for basic emotions and coordination [...]
Related posts:<ol>
<li><a href='http://scottjeffrey.com/2009/06/allowing-ideas-to-enter-your-mind/' rel='bookmark' title='Allowing Ideas to Enter Your Mind'>Allowing Ideas to Enter Your Mind</a></li>
<li><a href='http://scottjeffrey.com/2009/04/is-your-business-killing-creativity/' rel='bookmark' title='Is Your Business Killing Creativity?'>Is Your Business Killing Creativity?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Failure is a necessary aspect of invention (just ask Thomas Edison), but the fear of failure blocks the creative impulse. If employees are afraid of making mistakes, you can be sure that creativity will be stifled.</p>
<p>In a fearful state, the brain toggles to the more primitive limbic system (responsible for basic emotions and coordination of movement) for functioning, impairing access to the more evolved cerebral cortex (responsible for memory, problem-solving, communication and creativity). In a state of fear, we operate on “autopilot.”</p>
<p>Founder of humanistic psychology <a title="Abraham Maslow" href="http://www.cult-branding.com/content/article/17" target="_self">Abraham Maslow</a> observed that creativity arises as a consequence of a positive mental state. When employees are happy and secure, you’re more likely to see an increase in creative contribution. Amy Edmondson, Novartis professor of leadership and management at Harvard Business School, found that the <a title="The Competitive Imperative of Learning" href="http://hbr.harvardbusiness.org/2008/07/the-competitive-imperative-of-learning/ar/1" target="_self">optimal learning environment</a> combines a high degree of psychological safety with accountability for meeting demanding goals. When employees feel safe, they are more likely to collaborate and learn on the job.</p>
<p>Creative business cultures cultivate environments that embrace failure as the precursor to success. Fail, but fail quickly and move on. One of <a title="Southwest Airlines Cult Branding Profile" href="http://www.cult-branding.com/content/article/6" target="_self">Southwest Airlines</a>’ secrets to more than 30 years of profitability is memorialized by their motto, “Risk More, Fail Faster.”</p>
<p>Failure is often the gateway to a breakthrough idea. Instead of sweeping failure under the rug, realize its value.</p>
<p><strong>The lesson:</strong> Create an atmosphere where people are inspired to succeed rather than afraid to fail.</p>
<div id="flaresmith" class="feedflare"><script src="http://feeds.feedburner.com/~s/http://feeds2.feedburner.com/scottjeffrey?i=http://scottjeffrey.com/2009/04/the-freedom-to-fail/" type="text/javascript" charset="utf-8"></script></div><img src="http://scottjeffrey.com/?ak_action=api_record_view&id=264&type=feed" alt="" /><p>Related posts:<ol>
<li><a href='http://scottjeffrey.com/2009/06/allowing-ideas-to-enter-your-mind/' rel='bookmark' title='Allowing Ideas to Enter Your Mind'>Allowing Ideas to Enter Your Mind</a></li>
<li><a href='http://scottjeffrey.com/2009/04/is-your-business-killing-creativity/' rel='bookmark' title='Is Your Business Killing Creativity?'>Is Your Business Killing Creativity?</a></li>
</ol></p>]]></content:encoded>
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