It seems contradictory to current business philosophy that touts open communication and the continuous sharing of ideas. In truth, there’s a time and place for both philosophies.

Why shouldn’t you always talk about your ideas and dreams with others? When you talk about your ideas, you put yourself in a position to defend them. This brings your ego into the conversation; this natural defense mechanism can deplete your energy and enthusiasm for the idea.

Even your well intended, loving friends and family, in an attempt to protect you, can stifle your greatest ideas and life-altering plans.

In business, it is usually important to have open communication of ideas and strategies, however, be cautious here too. Unless you surround yourself with a highly empowering team, great ideas will be shot out of the water.

Colleagues are generally more likely to give you Black Hat critical perspectives than Yellow Hat positive outlooks on your ideas. Humans are wired for survival, so caution is an innate human quality. Most humans are not optimistic, so be careful with whom you share your ideas.

Naturally, there is a point when the idea needs to be shared in business, like prior to the execution phase that requires financial resources. Discern when to unleash your ideas on others.

One caveat: If you can find a person or group of people who can be a positive “sounding board” for your ideas and will only provide empowering feedback at early brainstorming stages, this can greatly help the creative process.

Incubate your ideas first. Mull them over. Twist them. Turn them upside down. Shake them around. Free your mind, entering a boundless universe where your ideas can run and play.

Related posts:

1. Allowing Ideas to Enter Your Mind
2. Learn to Value Ideas
3. The Origin of Ideas