In a fearful state, the brain toggles to the more primitive limbic system (responsible for basic emotions and coordination of movement) for functioning, impairing access to the more evolved cerebral cortex (responsible for memory, problem-solving, communication and creativity). In a state of fear, we operate on “autopilot.”

Founder of humanistic psychology Abraham Maslow observed that creativity arises as a consequence of a positive mental state. When employees are happy and secure, you’re more likely to see an increase in creative contribution. Amy Edmondson, Novartis professor of leadership and management at Harvard Business School, found that the optimal learning environment combines a high degree of psychological safety with accountability for meeting demanding goals. When employees feel safe, they are more likely to collaborate and learn on the job.

Creative business cultures cultivate environments that embrace failure as the precursor to success. Fail, but fail quickly and move on. One of Southwest Airlines’ secrets to more than 30 years of profitability is memorialized by their motto, “Risk More, Fail Faster.”

Failure is often the gateway to a breakthrough idea. Instead of sweeping failure under the rug, realize its value.

The lesson: Create an atmosphere where people are inspired to succeed rather than afraid to fail.

Related posts:

1. Allowing Ideas to Enter Your Mind
2. Is Your Business Killing Creativity?