Scott Jeffrey » david r hawkins

Riding the Digital Wave

Scott Jeffrey — Tue, 20 Jul 2010 12:00:03 +0000

The digital current is powerful. It can sweep you up and take you on a meaningless journey filled with a barrage of information that never enhances your understanding or wisdom.

I’m not suggesting that you escape and hide from technology or the internet; the digital wave has its place in modern life. But you don’t always have to ride the wave. You can choose to let a few waves pass you by.

Instead, swim out to calmer waters, past the digital mayhem, sit, and be still. Let nature’s current guide you. Listen carefully to the silence. You can learn more from this primordial silence than you’ll ever learn mindlessly racing around in the digital world.

Then, when you’re more centered and wise, ride the next wave—if you choose.

If you engage with technology from a grounded perspective, your experience of the digital wave will be radically different. The wave won’t have such a strong hold on you. You will no longer be pulled in the direction of the current, unable to make effective, meaningful decisions.

Now, you’ll ride the wave with a sense of nonattachment, engaged with the wave, but not at the effect of the wave. Herein lies your freedom, as David R. Hawkins says, to be in the world, but not of it.

The Power of Intention in Brand Building

Scott Jeffrey — Wed, 02 Sep 2009 11:30:55 +0000

There are many different levels of brand loyalty. These levels are defined by the degree of commitment corporate leadership and the overall company culture demonstrates in serving their customers.

There is, however, a clear dividing line that separates companies into two distinct groups. As psychiatrist David R. Hawkins’s consciousness research reveals, there is a clear line between companies with and without integrity.

To illustrate this critical factor in business success, let’s compare the different qualities of integrous and nonintegrous businesses:

Businesses without Integrity	Businesses with Integrity
Exploitative intention toward customer	Transactional/relational intention toward customer
Focus on short-term profit	Focus on long-term relationship (profits are a consequence of serving customers)
Apathetic toward customer needs	Positive feelings toward customers
Worldview: “If we don’t get their money, someone else will.”	Worldview: “We are grateful for the opportunity to serve our customers.”
Short-term focus	Long-term vision
Selfish and greedy	Supports the community (invests in programs that don’t necessarily yield immediate revenue)
Deceitful and disingenuous	Honest and trustworthy
Bureaucratic	Effective and creative
Exploits employees	Supports and uplifts employees; perceives employees as part of a family
Does the bare minimum for customers	Goes the extra mile for its customers
Revenue-centric	Customer-centric
Uncaringly destroys environment	Ecologically aware; moves toward long-term environmental sustainability
Uses force to feed financial coffers	Comes from power to build a long-term, sustainable business

Businesses with integrity include Southwest Airlines, Apple, Costco, Wal-Mart, Zappos, L.L. Bean, FedEx and Amazon. Businesses without integrity include Enron, WorldCom, Countrywide Financial and AIG. Which companies do you think have loyal customers?

The Backdrop of Silence

Scott Jeffrey — Tue, 18 Aug 2009 11:30:16 +0000

Remember that behind the office chatter, ringing phones, buzzing cell phones and news, there’s a backdrop of silence.

As psychiatrist David R. Hawkins explains, it is because of this backdrop of silence that we are able to perceive sound.

The more information we become inundated with—the more we stack on layers of distraction—the less accessible that sacred silence becomes.

But the sacred silence is untouched and unmoved by our busy lives. It waits with infinite patience; it exits in eternal stillness.

Connect with that sacred silence. Sit with it. Revel in it.

You need not stay in the stillness for long—a few moments each day will do for those actively engaged in the world.

Resting in silence can exponentially improve your state of being. Stronger emotional fortitude, keener intuition, greater creativity and more inner joy awaits.

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Power versus Force in Business

Scott Jeffrey — Thu, 30 Jul 2009 11:00:46 +0000

Psychiatrist David R. Hawkins provides an invaluable framework for better understanding the determinants of business success.

His book Power versus Force: The Hidden Determinants of Behavior offers a scale for the levels of consciousness—a map of the hidden energy fields that determine human behavior. This numerical scale includes seventeen expressions of consciousness including Shame, Apathy, Guilt, Anger, Pride, Courage, Acceptance, Reason, Love and Joy.

Most interestingly, Dr. Hawkins’s consciousness research reveals a clear dividing line at the level denoted as Courage. Consciousness levels at and above Courage like Acceptance, Willingness, Reason and Love are life affirming, have integrity and come from power. Power is self-sustaining with its own source of energy. Like gravity, power is constantly present without anyone or anything needed to sustain it.

Levels of consciousness below Courage like Shame, Guilt, Apathy, Anger and Fear are destructive, lack integrity and come from force. Force, in contrast to power, needs constant support. War, for example, requires continuous force in the form of money, people, weapons and supplies. Force eventually expends its available resources.

All businesses have a calibrated level of consciousness and operate from either power or force. Guess where companies like Enron, WorldCom and Countrywide Financial calibrated? When a business comes from force, it can’t sustain itself (as we know from our current economic crisis).

Guess where companies like Southwest Airlines, FedEx, Harley Davidson, Wal-Mart and Apple calibrate? Businesses that operate with power have integrity and tend to create long-term sustainable businesses supported by loyal customers.

Businesses that operate from power have heart—they honor the human factor and demonstrate a commitment to serve their customers. Businesses that utilize force have an exploitative mindset and are driven solely by greed and personal gain.

In the end, power always trumps force.

The Origin of Ideas

Scott Jeffrey — Mon, 15 Jun 2009 11:12:59 +0000

Most people assume ideas originate from our brains, as if there’s a idea-generating machine inside that is always “on,” except during sleep when the dream machine takes over.

Neuroscientists are unable to locate the “place” from which these ethereal enigmas arise; they can only determine what parts of the brain get activated after the thought has registered.

Mystics and philosophers, however, have proclaimed since antiquity that thoughts arise of their own, characterizing them as impersonal. Although difficult to fathom, with honest, introspective observation, one can easily confirm that thoughts arise of their own—whether you want them to or not.

This realization brings up the next big question: Where do thoughts and ideas come from?

Psychiatrist and consciousness researcher David R. Hawkins confirms that thoughts arise from the infinite field of consciousness itself, a sort of collective nonlinear pool of knowledge existing beyond time and space.

This infinite field is known by different names by various religions and schools of thought. Western religions call it God; Eastern philosophy calls it the Self (capital “S”).

A unique explanation of the nature of consciousness is found in Hawkins’ Power vs. Force: The Hidden Determinants of Human Behavior, and summarized in my book Creativity Revealed: Discovering the Source of Inspiration.

Although the topic of consciousness might seem too intellectual or abstract to some readers, the benefits of this research are extraordinary for virtually every field of study—including creativity.

Find Your Authentic Swing

Scott Jeffrey — Mon, 11 May 2009 11:50:29 +0000

The film The Legends of Bagger Vance used golf as a metaphor to illustrate how we tend to get in our own way. Any golfer can confirm this reality.

The mystical caddy Bagger Vance guides the emotionally distraught Randolph Junah from the hellish world of apathy to rediscover his heart and spirit—his true authentic swing.

Our authentic swing—our natural way of being in the world—gets masked by social programming. As a child, the first time we’re corrected and taught how things are “supposed” to be, we begin to hide our authentic swing.

All of our judgments, positions, opinions, limiting beliefs, and projected values nail the “real Self” in a coffin. Then, we learn to behave through cultural programming, following the collective without questioning what’s in our best interest or that of the greater good.

There are those few moments—rare but precious—when we “accidentally” fall into a state of flow. Everything becomes effortless. We let go of our resistance and soar without limiting thoughts and inner commentary. In those beautiful moments, we are free.

Enter a state of flow and live your authentic swing. It doesn’t require “getting” anything. Instead, as Bagger Vance explains to Junah, you just have to get out of your own way.

What a powerful idea: Don’t seek out your authentic swing. Only eliminate the barriers you’ve inadvertently put in your own way. As psychiatrist David R. Hawkins explains, “The sun is always shining. You need only remove the clouds.”

Unconscious Competence of your Authentic Self