Scott Jeffrey » consciousness research http://scottjeffrey.com Thu, 17 May 2012 11:00:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 The Power of Intention in Brand Building http://scottjeffrey.com/2009/09/power-of-intention-in-brand-building/ http://scottjeffrey.com/2009/09/power-of-intention-in-brand-building/#comments Wed, 02 Sep 2009 11:30:55 +0000 Scott Jeffrey http://scottjeffrey.com/?p=764
  • Power versus Force in Business
  • Four Signs That Your Brand Has High Integrity
  • The Danger of No Brand Land
    • ]]>     There are many different levels of brand loyalty. These levels are defined by the degree of commitment corporate leadership and the overall company culture demonstrates in serving their customers.

    There is, however, a clear dividing line that separates companies into two distinct groups. As psychiatrist David R. Hawkins’s consciousness research reveals, there is a clear line between companies with and without integrity.

    To illustrate this critical factor in business success, let’s compare the different qualities of integrous and nonintegrous businesses:

    Businesses without IntegrityBusinesses with Integrity
    Exploitative intention toward customerTransactional/relational intention toward customer
    Focus on short-term profitFocus on long-term relationship (profits are a consequence of serving customers)
    Apathetic toward customer needsPositive feelings toward customers
    Worldview: “If we don’t get their money, someone else will.”Worldview: “We are grateful for the opportunity to serve our customers.”
    Short-term focusLong-term vision
    Selfish and greedySupports the community (invests in programs that don’t necessarily yield immediate revenue)
    Deceitful and disingenuousHonest and trustworthy
    BureaucraticEffective and creative
    Exploits employeesSupports and uplifts employees; perceives employees as part of a family
    Does the bare minimum for customersGoes the extra mile for its customers
    Revenue-centricCustomer-centric
    Uncaringly destroys environmentEcologically aware; moves toward long-term environmental sustainability
    Uses force to feed financial coffersComes from power to build a long-term, sustainable business

    .

    Businesses with integrity include Southwest Airlines, Apple, Costco, Wal-Mart, Zappos, L.L. Bean, FedEx and Amazon. Businesses without integrity include Enron, WorldCom, Countrywide Financial and AIG. Which companies do you think have loyal customers?

    Related posts:

    1. Power versus Force in Business
    2. Four Signs That Your Brand Has High Integrity
    3. The Danger of No Brand Land

    ]]>     http://scottjeffrey.com/2009/09/power-of-intention-in-brand-building/feed/ 0     Power versus Force in Business http://scottjeffrey.com/2009/07/power-versus-force-in-business/ http://scottjeffrey.com/2009/07/power-versus-force-in-business/#comments Thu, 30 Jul 2009 11:00:46 +0000 Scott Jeffrey http://scottjeffrey.com/?p=760
  • The Power of Intention in Brand Building
  • Integrity in Business
  • Do you run an Enlightened Business?
    • ]]>     powervsforcePsychiatrist David R. Hawkins provides an invaluable framework for better understanding the determinants of business success.

    His book Power versus Force: The Hidden Determinants of Behavior offers a scale for the levels of consciousness—a map of the hidden energy fields that determine human behavior. This numerical scale includes seventeen expressions of consciousness including Shame, Apathy, Guilt, Anger, Pride, Courage, Acceptance, Reason, Love and Joy.

    Most interestingly, Dr. Hawkins’s consciousness research reveals a clear dividing line at the level denoted as Courage. Consciousness levels at and above Courage like Acceptance, Willingness, Reason and Love are life affirming, have integrity and come from power. Power is self-sustaining with its own source of energy. Like gravity, power is constantly present without anyone or anything needed to sustain it.

    Levels of consciousness below Courage like Shame, Guilt, Apathy, Anger and Fear are destructive, lack integrity and come from force. Force, in contrast to power, needs constant support. War, for example, requires continuous force in the form of money, people, weapons and supplies. Force eventually expends its available resources.

    All businesses have a calibrated level of consciousness and operate from either power or force. Guess where companies like Enron, WorldCom and Countrywide Financial calibrated?  When a business comes from force, it can’t sustain itself (as we know from our current economic crisis).

    Guess where companies like Southwest Airlines, FedEx, Harley Davidson, Wal-Mart and Apple calibrate? Businesses that operate with power have integrity and tend to create long-term sustainable businesses supported by loyal customers.

    Businesses that operate from power have heart—they honor the human factor and demonstrate a commitment to serve their customers. Businesses that utilize force have an exploitative mindset and are driven solely by greed and personal gain.

    In the end, power always trumps force.

    Related posts:

    1. The Power of Intention in Brand Building
    2. Integrity in Business
    3. Do you run an Enlightened Business?

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