The hero is reluctant to enter the special world. But the adventure can’t begin until the hero makes the decision to engage this new realm.

Joseph Campbell explains in The Hero with a Thousand Faces, “The adventure is always and everywhere a passage beyond the veil of the known into the unknown; the powers that watch at the boundary are dangerous; to deal with them is risky; yet for anyone with competence and courage the danger fades.”

Luke Skywalker isn’t ready to leave his aunt and uncle’s farm and travel with Obi Wan to save the princess. Staring at Morpheus, Neo contemplates taking the blue pill instead of seeing the Matrix.

Your call to adventure may not be so dramatic, but it happens frequently. Your Call is a daily meeting with the unknown—a decision to continually learn and grow.

In Cult Branding Workbook, BJ Bueno asks, “What is your call to adventure?”

Bueno writes, “The adventure is that ‘inner itch’ about your business that has been floating around in your head for the last couple of days, months, or even years. Your ‘call to adventure’ could be an opportunity to transform how products are sold in your industry or perhaps a new wireless delivery channel that’s yet to be invented.”

Business leaders who heed and answer the call are the ones who change their industries.

Are you ready to embrace your call to adventure?

Related posts:

1. Your True Adventure
2. The Last Hero’s Journey
3. Deconstructing the Hero’s Journey