Stay with the Problem
Every business has the same problem: How to create new customers and service existing customers.
Most businesses figure out a certain way to address this problem and tend to stick to this method. We call this Operant Marketing: Doing things the way they’ve been done in the past.
But what if there’s a better solution to your problem? What if there’s a more effective way of attracting customers? Better yet: What if there’s a more effective product or service you can offer them?
Stay with the problem. Don’t accept your current answer as “the” answer. Be willing to challenge yourself and your team to stay with the problem of how to grow your business. Set up meetings exclusively focused on this problem.
Don’t look at this problem as a bad thing. A bounty of opportunity lies within every challenge. You may just need to sit with the problem.
Einstein noted later in life, “It’s not that I’m so smart, it’s just that I stay with problems longer.”
What if you stayed with your problems a bit longer? What if you committed to finding new and better solutions no matter what? How might your future change?
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