Integrity in Business
Integrity isn’t found in what someone says. People say lots of things.
Integrity isn’t found in appearances. Projected glamour runs Hollywood as well as the majority of commerce and industry.
Integrity is found in what you are—your very presence is a reflection of what you are. We can often intuit if a person is of high integrity (but we’re not always correct).
We can also sense the overall Presence of a business. We can tell when a business just wants our money.
Conversely, we can tell when a business cares about building a relationship with us.
Matthew 7:16 provides the clearest answer for discerning integrity: “By their fruits ye shall know them.”
Businesses with high integrity attract loyal customers; businesses without integrity do not. It’s that simple.
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