Comments on: Communicating Ideas Effectively With Words http://scottjeffrey.com/2009/10/communicating-ideas-effectively-with-words/ Thu, 17 May 2012 07:53:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: How to Write an Effective Email | Enlightened Business http://scottjeffrey.com/2009/10/communicating-ideas-effectively-with-words/comment-page-1/#comment-563 How to Write an Effective Email | Enlightened Business Mon, 02 Nov 2009 15:24:31 +0000 http://scottjeffrey.com/?p=1206#comment-563 [...] clear and concise. Clarity, simplicity and brevity are critical for effective writing. A lack of clarity in your writing leads to more email [...] [...] clear and concise. Clarity, simplicity and brevity are critical for effective writing. A lack of clarity in your writing leads to more email [...]

]]> By: Kirk Phillips http://scottjeffrey.com/2009/10/communicating-ideas-effectively-with-words/comment-page-1/#comment-562 Kirk Phillips Sun, 01 Nov 2009 12:55:49 +0000 http://scottjeffrey.com/?p=1206#comment-562 The Zinsser quote and your observations about brevity are right on, particularly in branding and marketing where I see a lot of wordiness. Supposedly, Winston Churchill, when prime minister, required that all proposals be presented on a half-page sheet of paper. If a proposer was unable to do this, then it implied to Churchill that the proposer wasn’t clear in his own mind. In marketing, as you say, using fewer words and images demonstrates focus and clarity. Expressing an idea simply presents the brand with confidence. Using lots of text and visuals demonstrates the opposite. Thanks for the insights. The Zinsser quote and your observations about brevity are right on, particularly in branding and marketing where I see a lot of wordiness.

Supposedly, Winston Churchill, when prime minister, required that all proposals be presented on a half-page sheet of paper. If a proposer was unable to do this, then it implied to Churchill that the proposer wasn’t clear in his own mind.

In marketing, as you say, using fewer words and images demonstrates focus and clarity. Expressing an idea simply presents the brand with confidence. Using lots of text and visuals demonstrates the opposite.

Thanks for the insights.

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