Do you run an Enlightened Business?
Enlightened Businesses are not enlightened and they are not defined solely by ecological awareness. Enlightened Businesses are simply more aware of themselves and the role their business plays in the lives of their employees, customers and community. They are aware of the intangible elements of business, taking seriously things like values, culture, vision, mission, loyalty, service and brand.
You run an Enlightened Business if you …
- Operate every aspect of your business with integrity.
- Listen to your customers and are aware of their needs.
- Innovate around the needs of your customers.
- Demonstrate a genuine willingness to serve your customers.
- Find ways to give back to your community.
- Foster a distinct culture committed to a set of core values.
- Are conscious and concerned about your business’s impact on the environment.
You are an Enlightened Business owner if you …
- Play to people’s strengths instead of focusing on their weaknesses.
- Value your employees as team members and respect them as human beings.
- Accept the nature of competition and continue to operate with high integrity.
- Combine analytic reasoning with subjective experience to understand what drives your customers.
- Hold a deeper meaning of the role you play in positively influencing others and inspiring growth and contribution.
Enlightened Businesses and Creative Professionals keep a unique perspective about what business they are really in. This requires an understanding that transcends a myopic view of your business and your industry.
Ultimately, the willingness to serve your customers is the hallmark of Enlightened Businesses. Let’s commit to growing more Enlightened Businesses for the next generation of consumers and the overall community.
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