Brand Lovers Form Brand Communities
Your best customers love your brand the most. We call these coveted customers Brand Lovers.
Not surprisingly, your Brand Lovers enjoy hanging out with one another, as do most like-minded individuals united by a common passion.
These social groups are called brand communities. When a brand community develops, you can be sure the brand is doing an excellent job serving its best customers.
Businesses with brand communities have a competitive advantage and enjoy an unprecedented level of word of mouth around their products and services.
Companies like Life is Good, Chipotle Mexican Grill, Zappos, Turner Classic Movies, LL Bean, Amazon.com, Harley-Davidson, Apple, and Oprah’s Harpo all profit from the power of brand communities.
But why do customers join brand communities and how can you support their growth?
Here’s the latest from the creative minds of Cult Branding:
If you enjoyed this slideshow, check out Why We Join: A Sociological and Psychological Analysis of Brand Communities, a new white paper The Cult Branding Company published today.
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