Is Your Business Killing Creativity?
In today’s hyper-connected, ludicrously-fast-moving global marketplace, businesses are racing to grow big—and fast. Wall Street and private investors alike demand double-digit growth year after year and track it month after month.
Many business owners and executives fail to realize growth results when they set up the right conditions. Profitability and customer loyalty are consequences of a business’s commitment to evolve, innovate and exceed their customers’ expectations.
Ironically, a focus on obsessive growth can often stifle innovation, the lifeblood of a business’s growth and expansion. Just ask companies like Apple, Google, Netflix or any company that thrives in a competitive landscape. Or talk to Microsoft, Yahoo! and Blockbuster to learn how the aforementioned competitors have trampled their market share.
Consider Proctor & Gamble: In 2000, the company issued several profit warnings, sending the stock tumbling to half its value. A.G. Lafley arrives as the new chairman and CEO and shifts their focus to customer-centered innovations. Profits tripled and P&G is now one of the most valued companies in America.
Conducting “business as usual” is a surefire way to make your business obsolete. Innovation and growth requires unbridled creativity to ask questions, solve problems and create an extraordinary customer experience, which in turn requires the proper inner and outer conditions to manifest.
Learn to eliminate the barriers to rapid creative innovation, but first learn to appreciate the Capital of Creativity as the source of your business success.
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