What’s Your Decision-Making Lens?
You actually have multiple lenses. Your base lens is your perceptual filter—how you process information through your five senses. This perceptual filter is colored by past memories, experiences, sensations, and images. Each perceptual filter is unique. Therefore, each of us experiences a slightly different take on reality.
The variance in perceptual filters helps explain how two people can witness the same event and experience it differently. It also explains how two people can be given the same information and come to divergent conclusions. This variance makes most human interactions interesting—sometimes in a good way, other times in a not-so-good way.
You also have specific filters within your job. Based on past learning, training, studying, and experiencing, you have a way of evaluating and interpreting information, like an intuitive algorithm operating in your subconscious. To uncover your hidden algorithm, pay attention to the questions you ask yourself when confronted with a decision. Your pervasive internal questions are the key. The quality of your questions determine your ability to make effective decisions.
For example, if you always ask yourself, “How are we going to stay afloat?” you’re going to restrict your lens to a small puddle of options. But questions like, “How can we better serve our customers?” or “What’s our customer’s primary problem we’re trying to solve?” will lead you to an ocean of opportunity.
By becoming aware of your various business filters, you’ll be empowered to select better questions that yield superior results.
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