http://scottjeffrey.com/2009/03/wh-cult-branding-is-important/ Thu, 17 May 2012 12:46:44 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://scottjeffrey.com/2009/03/wh-cult-branding-is-important/comment-page-1/#comment-2 shreshta Sun, 29 Mar 2009 16:04:47 +0000 http://scottjeffrey.wordpress.com/?p=73#comment-2 Cult branding makes your customer loyal towards your brand. It doesn’t matter if you run a small retail store or a fortune company. In India, customer has tendency to ask for extra discount from retailers- a kind of personal touch and usually they round off the total price. This personal touch is not with retail chain stores. So, a customer will prefer to go to local small retailer than those big stores. Take an example of Vodafone and Airtel. If I am using Vodafone from long and satisfied with the services, in that case I wont switch over to Airtel or any other mobile service provider unless Vodafone is not present in that region. Cult branding makes your customer loyal towards your brand. It doesn’t matter if you run a small retail store or a fortune company. In India, customer has tendency to ask for extra discount from retailers- a kind of personal touch and usually they round off the total price. This personal touch is not with retail chain stores. So, a customer will prefer to go to local small retailer than those big stores. Take an example of Vodafone and Airtel. If I am using Vodafone from long and satisfied with the services, in that case I wont switch over to Airtel or any other mobile service provider unless Vodafone is not present in that region.

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