Are you a Creative Professional?
Who falls into today’s class of “creative” professionals? The answer should be closely aligned with those Peter Drucker called knowledge workers. In The Effective Executive, Drucker explains, “The knowledge worker does not produce something that is effective by itself. He does not produce a physical product—a ditch, a pair of shoes, a machine part. He produces knowledge, ideas, and information.”
Drucker continues, “The knowledge worker is the one ‘factor of product’ through which the highly developed societies and economies of today become and remain competitive. Productivity for the knowledge worker means the ability to get the right things done. It means effectiveness. Knowledge work is defined by its results.”
So many, if not most of us would ideally fall into this class: business executive, marketer, technologist, educator, designer, manager, small business owner, organizational leader, psychologist, writer, speaker, chef, engineer, programmer, coach, consultant, etc.
Ultimately, a knowledge worker is paid to think for a living. A Creative Professional uses their mental faculty combined with intuition to advance and grow. But how many of us continue training, refining, and evolving our intellectual and intuitive faculties throughout our business life? Wouldn’t that be prudent since our livelihood seems to depend on it?
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Thank you for this book referral. I can see just from reading the reviews at Amazon that you not only recommend to your clients the techniques that Peter Drucker recommends in this classic book, you practice them yourself in your daily life. Hence the success that you demonstrate.
Referring to your last question, it would be prudent for you to “open link in new tab/browser” so that one would not have to keep hitting the “back” button on the browser to come back and continue reading your blog.
Dr. Andrew Colyer